The Davidson Prize, one of the most prestigious awards in agricultural engineering, was presented at Commodity Classic 2025 on March 2, recognizing three groundbreaking innovations that are transforming modern farming.

“It’s a way to bring customers onto our service team and teach them what we know. They won’t grasp everything, but they’ll take some knowledge back to their own operation and it will give them confidence in what they’re doing.” 

While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.