Items Tagged with 'David Orr'

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Online Extras: June 2024 Issue

Web-exclusive content for this issue includes:

  • Intermountain New Holland Color Conversion Episode
  • How to Sell: Minimum Tillage, Maximum Payback
  • Leadership Lessons: How to Engage a Disengaged Employee
  • Used Equipment Remarketing Roadmaps Podcast
  • Farm Equipment’s Best of the Web

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Color Conversion Series

Swather Leads to a ‘Full Fleet’ Conquest, Additional Sales

Locked out of an influential custom cutter for years, this New Holland dealer created $1 million in repeatable sales by converting one influential, but demanding, custom harvester
Up until 3 years ago Rock Bottom Custom (RBC) LLC was not spending a dime in the dealership’s wholegoods, parts or service business. Its swather fleet was 100% Massey Ferguson.
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To the Point: ‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.


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