Recent generations of ag technology have seen new features undercut by rising reliability problems, says Clay Mitchell, co-founder and managing director of Silicon Valley-based Fall Line Capital, a farmland and venture investment firm. Mitchell says the shift to autonomy will accelerate reliability problems beyond anything we’ve seen before.

The fifth-generation farmer (the precision farming “poster boy” of the 1990s and 2000s), who holds board seats on Farmwise, Guardian Ag, Pluton Biosciences and Sound Ag, says the role of dealer technicians to keep North America’s farm fleet running is about to increase 10 fold. During the 2024 Precision Farming Dealer Summit, Mitchell will set the stage for what’s yet to come in precision farming, and how to prepare for the challenges that lie ahead.

During Clay Mitchell's presentation, attendees can expect to learn:

1. How to service new technology/equipment coming to the market

2. The skills that are needed to support farming in 2024 & beyond

3. The changing technology stack & shifting sources of machine failure

To register or download the full 2024 Precision Farming Dealer Summit program, visit PrecisionSummit.com.

The 2024 Precision Farming Dealer Summit will take place Jan. 8-9 in Indianapolis, Ind., at the Indianapolis Marriott Downtown. The two-day event offers a mix of general sessions and classrooms featuring top industry experts, profit-boosting dealer-to-dealer panels and highly interactive roundtable discussions.