“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”
2025 will start with a bang, and I can’t wait to check out some of the new technology on display at these shows, including the following winners of the World Ag Expo’s Top 10 New Products contest.
Training everybody — sales staff and customers — is the first big step to cutting down on burnout, one person in the Precision Farming Dealer Summit roundtable discussion suggested. "You need to manage the customer's expectations," he said.
I had the chance to be a fly on the wall, and listen in to a roundtable discussion at the 2024 Precision Farming Dealer Summit in Indianapolis, as dealers discussed some of their best practices and biggest challenges when it comes to hosting customer clinics.
Centered on the theme “Proven Strategies for Precision Success,” the program featured 2-days of dealer-to-dealer roundtable discussions, panel presentations, general sessions and intense networking opportunities.
Recent generations of ag technology have seen new features undercut by rising reliability problems, says Clay Mitchell, co-founder and managing director of Silicon Valley-based Fall Line Capital, a farmland and venture investment firm. Mitchell says the shift to autonomy will accelerate reliability problems beyond anything we’ve seen before.
A trio of precision specialists will provide insight at the 2024 Precision Farming Dealer Summit on how to alleviate the stress during the busiest months of the year.
This marks a rare opportunity for these leaders to learn from you about the realities of precision services in dealerships, and for you to discuss the programs you need to support your customers and their business objectives.
When Kentucky-based Hutson Inc. expanded into Michigan, its new stores and staff were significantly behind the curve on the technology and the “mainstreamed” goals of the business. In short order, Travis Kiesel and the Hutson team needed to recruit new employees and properly train the team in Michigan.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at Titan International’s 2024 results, and the tire manufacturers outlook for this year.
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