Items Tagged with 'precision ag'

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Day in the Cab

Veteran Technician Stays Young in New Precision Specialist Role

After lengthy career in the shop, former farmer enjoys ‘busy season’ adventures & helping customers adopt new technologies

The latest Day in the Cab installment takes us to the northwest corner of Illinois, where precision specialist Dave Thompson holds down the fort for Johnson Tractor in the small town of Amboy — one of 11 locations for the Illinois and Wisconsin Case IH dealer. 


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Precision Dealers Eyeing Bounce Back Year After Challenging 2024

12th annual Precision Farming Dealer Benchmark Study reveals 60% of dealers predict higher sales in 2025

While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.   


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How Top-Performing Precision Dealers Stand Out in Eyes of OEM Leaders

“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”
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