Having watched the Jetsons as a kid, I was sure by now I would have a flying car and a robot who did all my housework. I’m still waiting on my flying car, but with Roombas and iMow, we do have the robots to do some of our household chores (but without the sassiness of Rosie).
Agriculture — and the ag equipment industry — is no stranger to change. For instance, 60-70 years ago the price of a new tractor cost $1,855-$4,850, according to the Assn. of Equipment Manufacturers. Today, a similar sized tractor could easily cost 10 times that range.
Casual parts counter conversations or chewing the fat on a service visit have long been catalysts for capturing a customer’s business. Face-to-face interaction and the ability to “read” the purchasing interest or intentions of farmers are tools of the trade for savvy salespeople.
As customer demographics — and how they do business — shift, and equipment technology evolves, the function and style of the traditional farm equipment dealership will likely change with them.
From less new equipment inventory to display in the showroom to charging stations and drone stations — the features of the farm equipment dealership could look different 10 years down the road.
Although millennial growers may have different goals or approaches than farming veterans, they still want the same thing: excellent customer service and functionality.
As more young farmers are stepping into decision making roles in family farming operations, dealers will have to adjust how they interact with millennial customers.
Historically, the summer and fall outdoor farm shows have been relied upon to generate interest and leads for manufacturers and farm equipment dealerships near the prospects. Farm Equipment asked dealers these 3 questions.
How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.
Recent research from Italy shows adding a flaming process to roller/crimper termination in standing cover crops can improve plant desiccation and green matter control over mechanical means alone.
In my last 3 articles, I laid out the expectations for a used equipment remarketing manager: check your emotions at the door, find data and their subsequent level of importance, and understand your area of responsibility.
Having watched the Jetsons as a kid, I was sure by now I would have a flying car and a robot who did all my housework. I’m still waiting on my flying car, but with Roombas and iMow, we do have the robots to do some of our household chores (but without the sassiness of Rosie).
Agriculture — and the ag equipment industry — is no stranger to change. For instance, 60-70 years ago the price of a new tractor cost $1,855-$4,850, according to the Assn. of Equipment Manufacturers. Today, a similar sized tractor could easily cost 10 times that range.
Historically, the summer and fall outdoor farm shows have been relied upon to generate interest and leads for manufacturers and farm equipment dealerships near the prospects. Farm Equipment asked dealers these 3 questions.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.