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Conversations in Ag

Agriculture Equipment Dealers & Manufacturers Collaborating to Solve Customer Needs

Clayton Camp, President of Kern Machinery and David Rankin, President of Rankin Equipment and Northstar Attachments, discuss the value of the relationship between suppliers and dealers and what makes those relationships work.
By Alan Stenum posted on June 9, 2018 | Posted in Best Practices, Manufacturer & Dealer Issues
Clayton Camp, President of Kern Machinery and David Rankin, President of Rankin Equipment and Northstar Attachments, discuss the value of the relationship between suppliers and dealers and what makes those relationships work.
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Used Equipment Remarketing Roadmaps

[Podcast] Breaking Down the Northwest’s Unique Used Equipment Challenges

Casey Seymour of 21st Century Equipment and Moving Iron LLC is joined by Max Smith, CEO of Ag West Supply. They discuss the the diverse ag market in the Northwest and how they struggle with not having secondary buyers for specialty equipment.
November 16, 2017 | Posted in Best Practices, Used Equipment Remarketing
Casey Seymour of 21st Century Equipment and Moving Iron LLC is joined by Max Smith, CEO of Ag West Supply. They discuss the the diverse ag market in the Northwest and how they struggle with not having secondary buyers for specialty equipment.
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Sponsored Content: Success in Shortline Machinery

As Trusted Advisor, Groupe Symac Earns Customers’ Business

This 7-store AGCO dealer positions itself as ‘primary source of information and credibility for planting.’
By Diana Dombrowski posted on May 26, 2017 | Posted in Niche Equipment Markets
Originally started by two co-ops with a mission of providing services and products to co-op members, Groupe Symac’s goal hasn’t changed much. While the organization now serves more farm customers who are not co-op members, it still remains focused on finding the right product for the customer.
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Sponsored Content: Success in Shortline Machinery

Are You Doing Anything Extra to Promote Your Specialty Equipment Lines?

Q: With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?
By Kim Schmidt posted on May 3, 2017 | Posted in Niche Equipment Markets
We asked dealers: "With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?"
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Sponsored Content: Success in Shortline Machinery

Life Beyond the Majors, Succeeding with Shortlines

Interviews with former mainline dealers still in business, and primary research provide an inside look at how the 'mavericks' of farm equipment retail broke away from their majors and are succeeding.
By Dave Kanicki posted on April 18, 2017 | Posted in Manufacturer & Dealer Issues
Interviews with former mainline dealers still in business, and primary research provide an inside look at how the 'mavericks' of farm equipment retail broke away from their majors and are succeeding.
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Flaman
Sponsored Content: Success in Shortline Machinery

Shortline Dealer Finds Success with Many Lines

Brand diversity allows Flaman Ag to negotiate with suppliers and meet customers needs as a shortline dealer.
By Kim Schmidt posted on March 1, 2016 | Posted in Niche Equipment Markets
Brand diversity allows Flaman Ag to negotiate with suppliers and meet its customers needs. The dealership group carries 59 different product categories from 46 different suppliers, with grain handling, storage and drying equipment as their primary product areas. “We’re constantly looking for new things, and every year or two we’ll take on a new line or the odd thing will drop off,” Flaman says.
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Sponsored Content: Success in Shortline Machinery

What Consultants Say About Shortline-Only Farm Equipment Dealerships

We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
By George Russell, George Keen, and John Schmeiser posted on February 15, 2016 | Posted in Niche Equipment Markets
We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
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James Boel and Don Zajac
Dealership Minds

Creating Partnerships with Customers Through Service

By Jaime Elftman posted on February 13, 2016 | Posted in Best Practices, Department Management
While Don Zajac, service manager for Kern Machinery’s Buttonwillow, Calif., store, and James Boel, service manager at Kern Machinery’s Delano, Calif., store, have different levels of experience with the dealership and slightly different responsibilities, they both run their service departments with the same principle. No 2 days are the same for the pair and even under the best-laid plans, circumstances and schedules change.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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