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John Schmeiser is the former COO of the North American Equipment Dealers Assn. (NAEDA). Prior to the establishment of NAEDA, he served as CEO of the Western Equipment Dealers Assn. (WEDA), an international trade association that represented the interests of over 2200 farm, construction, and outdoor power equipment dealers in Canada and the United States. Schmeiser had been the CEO of the Canada West Equipment Dealers Association since 1996. Schmeiser oversees all of Western’s operations and business units and reports to a volunteer board of directors of dealers from across Canada and the U.S.
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at Titan International’s 2024 results, and the tire manufacturers outlook for this year.