Items Tagged with 'Wisconsin'

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Day in the Cab

Catching Timebombs & Building Credibility with Maintenance Visits

Independent dealer puts problem-solving skills to ultimate test & builds strong relationships during crunch time
Planting season has arrived in the northwest corner of Illinois. Chad Baker hits the road for last-minute planter inspections and agrees to give us a peek behind the curtain during one of the busiest times of the year.
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Benchmark Study

77% of Precision Dealers Forecast Revenue Growth in 2024

11th annual Precision Farming Dealer benchmark study reveals mostly positive outlook for new year after significant revenue increases in 2023
Dealers saw an increase in precision farming sales and service revenue in 2023, and most predict the positive trend will continue in 2024 according to the 11th annual Precision Farming Dealer benchmark study.
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Squaring Up with the Majors

With an editorial-first focus & no expectations to attract major’s advertising support, Farm Equipment boldly went where few mainstream publishers were willing to go
“When somebody got mad at us, I just viewed it as a part of the job,” says Dave Kanicki. “We had our values and knew how we wanted to operate, and we had to stand behind them.
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Trying to Get ‘Lift Off’

Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate
Despite the honeymoon period following our statement-making first issue, the rest of 2004 proved challenging.
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