According to a May 28, 2021, report from Ag Equipment Intelligence, over roughly the last 6 months, John Deere has been giving some Deere dealers “unpublished financial incentives” to acquire Fendt tractors on trade-in.
Fleet management software firm official sees steady uptick in farm equipment dealerships embracing the rental business to expand their business and ultimately drive new sales.
Successful businesses of the future will need to rely on solid customer service processes. In an industry where relationships still matter, being customer centric is more important than ever with a focus that has the customer’s best interests in mind.
Tennessee lost its last single-store John Deere dealer in March, but it didn’t lose a dealer. Clifford Pugh, owner of Tri-County Equipment in Crossville, Tenn., announced recently that Deere informed him in March 2020 that they would be terminating his contract on Sept. 2, 2020 because of lower than expected market share performance.
If I had to guess, I would say that a majority of salespeople have sorely missed building new customer relationships and expanding business over the last year or so. In my conversations with sales managers and salespeople, they’ve been able to hold the line and maintain current customer relationships, but it has been extremely difficult to grow new ones.
Unless the sales rep hired is a seasoned veteran and has covered that same area for years, they will not know the established customer base, the conquest accounts and what relationships need to be built or repaired.
DRT Corporation’s spray-boom recirculation features easy-to-install, universal fit technology to improve sprayer cleanout efficiency and opens the door to more accurate on-the-go chemical injection.
Last month I started this series off by talking about where to find young talent. As discussed, there are several different places and ways to bring good, young talent from colleges and technical schools to the dealership.
Can fishing help you appreciate the value of customer retention? If you’re “just fishin’,” catch and release is OK. But if you want to eat or sell the fish you catch, you want to do the things that hook the biggest fish.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we have reports from both the Farm Equipment Manufacturers Supply Summit and the North American Equipment Dealers Association's Legislative Fly-In.
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