Articles by Kim Schmidt

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On the Record

Claas Leads Way Among U.S. Full-Line OEMs

In this episode of On the Record, brought to you by Weasler Engineering, we take a first look at the major line results from the North American Equipment Dealers Assn. 2024 Dealer-Manufacturer Relations survey. Also in this episode: CDK Global's cyber attack puts IntelliDealer customers offline and Stotz Equipment and Premier Equipment announce an industry-first cross border partnership. In the Technology Corner, Noah Newman provides an inside look at Sentera's Aerial WeedScout product.
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Data Points: Dealers Forage Harvesters Sales Growth Forecast

The percentage of dealers forecasting sales growth of 2% or more in forage harvester sales for the year ahead improved from 2023, with 8.5% of dealers forecasting growth, according to the latest Dealer Business Outlook & Trends report. This percentage peaked in the last 5 years when just 13.7% of dealers were forecasting unit sales growth for 2021.
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On the Record

Ag Economy Still Under Pressure While General Economy Grows

In this episode of On the Record, brought to you by Weasler Engineering, Pinion's Marc Johnson shares and updated forecast for dealers revenues in 2024. The latest Purdue Ag Economy Barometer shows producer sentiment improved in the last month but indicates most farmers still say it's a bad time to invest in new equipment. And, dealers report used equipment inventories continue to build. In the Technology Corner, Noah Newman visits with the precision team from Eis Implement in Two Rivers, Wis.
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Conversations in Ag

Dealers Better Prepared for Softening in Used Market

With used inventories rising and the market tightening, 2 dealers share their insights on how a downturn in 2024 could compare to what the industry faced in 2014
Stacy Anthony, CEO of AgRevolution, sat down during the National Farm Machinery Show in Louisville to discuss the current state of the used equipment market and what dealers need to do to better manage their used equipment in a softening ag economy.
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Conversations in Ag

Regardless of Age, Selling is About Knowing Your Customer

2 dealer executives sit down to discuss how customer personality is a greater driver in communication preferences & technology adoption than age
Jared Nobbe, division manager with Sydenstricker Nobbe Partne, and Colin Hlavinka, director of sales for Hlavinka Equipment Co., sat down during the North American Equipment Dealers Assn. Dealer Conference in Dallas to compare notes on the best approaches to selling to the next generation of customers.
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