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Articles by Jack Zemlicka

Business Technology Special Report

Assess Risk, Value to Avoid Costly Consequences of Cyber Attacks

Assuming your dealership is too small to target or invulnerable to threats is risky business when it comes to cyber security.
By Jack Zemlicka posted on May 28, 2021 | Posted in Best Practices, Manufacturer & Dealer Issues
It’s increasingly common for dealers to be on the receiving end of a phishing or ransomware scam, often resulting in a concerned call to an IT security company to limit damage to the dealership’s reputation and finances.
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Getting Ahead of Early Order Opportunities to Avoid Last-Minute Anxiety, Delays

Feeling the pressure of trying to fulfill parts orders prior to spring planting, dealers are proactively planning revisions to how they stock and sell pre-season equipment.
By Jack Zemlicka posted on March 24, 2021

With wrenches turning in service bays in preparation for spring planting, dealers and farmers are well into their annual routine of row unit maintenance, seed meter calibration and prescription loading. 


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Precision Farming Dealer Summit 2021 Recap

Manage the Minutia of a Precision Business to Achieve Measurable Growth

Whether rethinking precision priorities and protocols or setting definable performance goals, starting small, but thinking big is essential to expansion.
By Jack Zemlicka posted on March 3, 2021 | Posted in Precision Ag Sales & Service

Paperwork, procedures and performance measurements may be considered necessary evils in the day-to-day workflow of a precision business, but done right, they provide invaluable insights into how to improve operational efficiency in a relationship-driven industry.


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Precision Farming Dealer Summit 2021 Recap

Creating Precision Opportunity Out of Crisis

By Jack Zemlicka posted on March 2, 2021 | Posted in Precision Ag Sales & Service

Regardless of size, location or brand, the last year was an inescapable labyrinth of lessons for precision dealerships. From rapid adoption of remote support platforms — both for internal communication and external service — to salvaging the most adaptable business objectives to at least maintain the status quo.


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Keys to Keeping Used Equipment Inventory Clean and Moving

For Burnips Equipment, a necessary realization put them on the path to streamlining used machinery management and cutting inventory levels in half, while more than tripling turn rates.
By Jack Zemlicka posted on October 8, 2020 | Posted in Used Equipment Remarketing
Subtlety can be overrated when it comes to managing used farm equipment inventory. Sometimes, bluntness is necessary to force dealerships into a defining decision that cuts used equipment levels in half and increases annual equipment turns by 1.5 in less than 3 years.
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2021 Precision Farming Dealer Summit

Powering Up Precision Productivity with Problem-Solving Peer Groups

Three members of an organically formed, but close-knit virtual precision management group share their top takeaways from the diverse dynamic at the 6th Precision Farming Dealer Summit.
By Jack Zemlicka posted on October 1, 2020 | Posted in Precision Ag Sales & Service
Collaboration is usually the answer to solving a complex problem, and precision farming is no exception. Peer groups are a common way for small, independent dealers and larger, multi-store OEM retailers alike, to share ideas and strategies.
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Special Report

Defining Dealer-Customer Relationships of the Future with Dollars & Sense

Data-driven decision making and a ‘CFO mentality’ among next-generation farmers creates both opportunity and obstacles for dealerships.
By Jack Zemlicka posted on August 27, 2020 | Posted in Precision Ag Sales & Service
Casual parts counter conversations or chewing the fat on a service visit have long been catalysts for capturing a customer’s business. Face-to-face interaction and the ability to “read” the purchasing interest or intentions of farmers are tools of the trade for savvy salespeople.
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Letting Math — Not Emotion — Drive Precision Purchasing Decisions

Creation of an ROI calculator, equipment optimization packages and a relationship-first approach to converting customer sales combine to put AgriVision Equipment’s precision business on an innovative path.
By Jack Zemlicka posted on July 12, 2020 | Posted in Precision Ag Sales & Service
Emotion can heavily influence — for better or worse — the decision-making process for farm customers when considering the purchase of a new piece of equipment.
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AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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