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A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.
Contact: mlessiter@lessitermedia.com
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In this episode of On the Record, brought to you by Benzi America, we take a look at former President Donald Trump’s threat of a 200% tariff on Deere’s Mexico built equipment. In the Technology Corner Noah Newman visits with Bluewhite about the company’s partnership with New Holland.