Advertise Follow Us
Mike Lessiter
Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.
Contact: mlessiter@lessitermedia.com
Contact: mlessiter@lessitermedia.com
ARTICLES
Winning Comp Plans that Align with Process, Deliver Results
These service department comp plans give the ROI that both employees & owners want from the business’ cash cow.
Read More
Are Online Sales Coming of Age?
Four large farm equipment dealers shared the current state of their online sales & e-Commerce initiatives with Farm Equipment during an online focus group coordinated by MacKay & Company.
Read More
Differences in Equipment Dealing – Brazil vs. the U.S.
Discussion with Brazilians identifies key differences vs. U.S. farm equipment dealers.
Read More
Dealer Association Profile: Who is Kim Rominger?
Farm Equipment digs deep into high school files for the scoop on the new President/CEO of the North American Dealers Association (NAEDA)
Read More
Top Articles
- ONGOING COVERAGE: Right-to-Repair Impact on Dealers, Deere, Other OEMs
- Deere Announces Layoffs of Production Employees at Ottumwa, Iowa Plant
- Eis Implement Announces Acquisition by Riesterer & Schnell
- John Deere Brings Enhanced Machine Connectivity to Rural Farms with JDLink Boost
- Deere Responds to FTC Suit Over ‘Unlawful’ Business Practices
Current Issue
Farm Equipment
Industry Outlook: How Does Your Dealership Stack Up?
Used Combine Harvesters Enter Year-End Sales With Auction Values Up 5.52% Over Last Month
Dealers Forecast Aftermarket Revenue Growth, Equipment Revenue Declines & Flat Capital Spending
Eliminate ‘I’m Just…’ in 2025
Must Read Free Eguides
Download these helpful knowledge building tools
- Ag Equipment Intelligence Book of Data Points (2nd Edition)
- Ag Equipment Intelligence Book of Lists (2nd Edition)
- Ag Equipment Intelligence Book of Lists
- 7 Different Technician Pay Rates eGuide by Skill Level
Farm Equipment Videos
Deere Responds to FTC Suit Over ‘Unlawful’ Business Practices
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the lawsuit the Federal Trade Commission filed against Deere & Co. over its repair business.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.