Dealers on the Move

Dealership Minds

An Aftermarket Business Running on All Cylinders

It may not be everyone’s dream job, but bring up numbers, spreadsheets, reports and benchmarks in a conversation and you’re squarely in Phil Fayhee’s wheelhouse. It’s well established that the real money in any farm equipment dealership is made in the aftermarket department, and Birkey’s is no different with a nearly 20% and 35% contribution margin in parts and service, respectively.
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Wider World of Business

Are You a Pro-Active Retailer?

It's getting harder and harder to compete with the price, so we must make our store a magnet by being creative with our promotions, themes, product mix and the new ways we can now touch the customer.
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