Product Innovations & Introductions

How Vermeer’s ‘Skunk Works’ Approach Resulted in the First Self-Propelled Baler

Vermeer Corp. discovered that if it were going to continue the legacy of its founder, it would need to step outside of its traditional approach to research and development. Gary Vermeer is credited with inventing the first round hay baler in the early 1970s before anyone suggested that agriculture needed a new approach to baling hay.
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Charlie Glass 2017

The Equipment Demonstration Pays Dividends

When your product is unique, expensive and unknown, there is only one way to promote it and that is by demonstrating it in the field to actual customers. I began to travel my first territory in 1970 and the principal instruction I received was that I needed to sell our flagship product, a 15-foot cutter, which my predecessor had failed to sell.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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