Manufacturer & Dealer Issues

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Used Equipment University Series

[Video] The Dangers of Becoming 'Emotionally Attached' to Used Inventory

In this episode of Farm Equipment's Used Equipment University Series, Associate Editor Ben Thorpe sits down with Tom Healy, Dealer Development Manager at the North American Equipment Dealers Assn., tells the story of how he made a tough decision with his dealership's rising used forage harvester inventory in 2018. He warns about the dangers of becoming emotionally attached to used equipment in pursuit of a margin that may never materialize.  The Used Equipment University series is brought to you by Tractor Zoom
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Selecting a Battery Powered Equipment Line that Best Supports the Customer

Well-researched, reliable batteries & knowledgeable techs are the keys to dealer success when entering the electrification market
As electric equipment continues to spark debate in the rural lifestyle market, consider the customer’s needs, the reliability and transparency of the OEM and the preparation and training dealership employees must undergo to best serve customers when adding a battery-powered line.
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To The Point

Just Another Sad Major-Line Tale?

This dealer went ‘all-in,’ swallowing hard as he agreed to take the units
At this point, my hope is that a Harvard Case Study will soon examine the mistakes of the 2020s and that those lessons will be taught in business, history, political science and economic curricula alike.
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Used Equipment University Series

[Video] Keeping Up with Used Equipment Industry Trends

In this episode of Farm Equipment's Used Equipment University Series, Associate Editor Ben Thorpe sits down with Matt Stracke, internet whole goods manager at John Deere dealer AKRS Equipment talks about how to keep up with the top industry trends. The Used Equipment University series is brought to you by Tractor Zoom
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