Manufacturer & Dealer Issues

The Manufacturing Perspective: The Pro's & Con's of Alliances

While accepting that business alliances are viable strategies for some equipment makers, manufacturers are sharply divided about their real value.
If the wide-ranging views ag machinery manufacturers hold about business alliances is at all reflective of where the industry is coming from, it's no wonder that some consider the industry to be fragmented and even fractured.
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Are Manufacturer Alliances Good for the Ag Equipment Industry?

There's nothing all that new about business alliances, where two concerns seize the opportunity to capitalize on each other's respective strengths to increase sales and capture market share. But the coalition of Kubota Tractor and Land Pride implements brings a new dimension to the partnership game in the farm equipment world and has many shortline manufacturers and their dealers wondering where this era of "pick your partner" will ultimately lead.
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