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Flaman
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Shortline Dealer Finds Success with Many Lines

Brand diversity allows Flaman Ag to negotiate with suppliers and meet customers needs as a shortline dealer.
By Kim Schmidt posted on March 1, 2016 | Posted in Niche Equipment Markets
Brand diversity allows Flaman Ag to negotiate with suppliers and meet its customers needs. The dealership group carries 59 different product categories from 46 different suppliers, with grain handling, storage and drying equipment as their primary product areas. “We’re constantly looking for new things, and every year or two we’ll take on a new line or the odd thing will drop off,” Flaman says.
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What Consultants Say About Shortline-Only Farm Equipment Dealerships

We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
By George Russell, George Keen, and John Schmeiser posted on February 15, 2016 | Posted in Niche Equipment Markets
We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
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Succeeding as a Shortline Dealer: The Ultimate Wake-Up Call

Based on the experience of shortline dealers across the country, being cancelled by a major doesn't have to be the death knell of your business.
By Dave Kanicki posted on January 25, 2016 | Posted in Manufacturer & Dealer Issues, Niche Equipment Markets
Based on the experience of shortline dealers across the country, being cancelled by a major doesn't have to be the death knell of your business.
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RDO Equipment
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RDO Equipment's Structure for Shortlines

RDO Equipment Co. recognized greater opportunities in shortlines and put dedicated resources on the job to manage decision-making across this 28-store farm equipment dealer group.
By Mike Lessiter posted on January 18, 2016 | Posted in Niche Equipment Markets
Lee Rogness, the dealer-principal of Interstate Inc. (Fergus Falls, Minn.) before selling to RDO Equipment Co. in 2008, knows the power of shortlines. His business “survived on shortlines” during transitions between majors in the tumultuous 1980s, before Interstate inked a contract with John Deere. “We lived on shortlines,” he recalls. “And then we took on Deere and we made money on both and had good market share.”
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agpro companies
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Creating a Full Line Offering Through Shortline Machinery

AgPro Equipment Service in Hettinger, N.D., has found success selling farm equipment without a major line.
By Kim Schmidt posted on January 11, 2016 | Posted in Manufacturer & Dealer Issues, Niche Equipment Markets
AgPro Equipment Service in Hettinger, N.D., has found success selling farm equipment without a major line. Owner Jeff Hallen opened the dealership in 2013 after spending 6 years with RDO Equipment, one of John Deere's largest ag equipment dealers.
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Peters Bros
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Dealer Profile: Peters Bros. Combine Farming with Equipment Sales

While farmer/dealers may have some limitations in the retail arena, they can also be an effective alternative for shortline manufacturers.
By Dave Kanicki posted on October 2, 2014 | Posted in Operations & Finance, Department Management, Niche Equipment Markets
While farmer/dealers may have some limitations in the retail arena, they can also be an effective alternative for shortline manufacturers.
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