Success in Shortline Machinery

Corner-Sign.png
Sponsored Content: Success in Shortline Machinery

5 Secrets to Being Named Most Valuable Player as a Rookie

Corner Equipment has achieved sales success through thinking outside the box and fostering relationships
Fans know that all major sports have a most valuable player award coveted by everyone in the game. It is extremely rare when a rookie wins that award, but this is what occurred when Corner Equipment, in East Carroll, Man., was named the recipient of Versatile’s 2016 “Sales Performance Leader — Canada” award after approximately 12 months of representing the product line.
Read More
Sponsored Content: Success in Shortline Machinery

Rationalizing Shortlines

As with any merger or acquisition, the rolled-up organization often finds a hodgepodge of shortline equipment. If those lines are not in conflict with the major-line's products, they almost assuredly will compete with another shortline product in the mix. In the first few weeks of the merger, Precision Equipment was already at work discussing shortline rationalization.
Read More
Kevin Hitchings
Sponsored Content: Success in Shortline Machinery

For Pattison Agriculture, No Line Is Too Unique

With 60-plus shortlines to their name, the Saskatchewan-based dealer network strives to meet every customer’s needs and build long-term relationships in the process.
When JayDee AgTech and Maple Farm Equipment merged together under the Pattison Agriculture ownership group in early 2014, the result was a dealer network that has since expanded to 19 locations across Saskatchewan and Manitoba. While it brought in a diverse customer base with opportunities to grow further, it also brought in over 60 different shortlines across all locations, some with unique restrictions in their distribution contracts.
Read More
DJI_0153.jpg
Sponsored Content: Success in Shortline Machinery

Understanding Customers, Keeping Ahead of the Curve Vital for Redhead Equipment

The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.
The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.
Read More
Sponsored Content: Success in Shortline Machinery

As Trusted Advisor, Groupe Symac Earns Customers’ Business

This 7-store AGCO dealer positions itself as ‘primary source of information and credibility for planting.’
Originally started by two co-ops with a mission of providing services and products to co-op members, Groupe Symac’s goal hasn’t changed much. While the organization now serves more farm customers who are not co-op members, it still remains focused on finding the right product for the customer.
Read More
Sponsored Content: Success in Shortline Machinery

Are You Doing Anything Extra to Promote Your Specialty Equipment Lines?

Q: With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?
We asked dealers: "With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?"
Read More
Sponsored Content: Success in Shortline Machinery

Life Beyond the Majors, Succeeding with Shortlines

Interviews with former mainline dealers still in business, and primary research provide an inside look at how the 'mavericks' of farm equipment retail broke away from their majors and are succeeding.
Interviews with former mainline dealers still in business, and primary research provide an inside look at how the 'mavericks' of farm equipment retail broke away from their majors and are succeeding.
Read More
Kunau Implement
Sponsored Content: Success in Shortline Machinery

A Case for Shortline Equipment

The major lines' push for brand-pure dealers has been grappled with for decades. For some, the debate comes down to a matter of loyalty, efficiency and economics. For others, having hands tied on being able to sell what the customer wants hinders both market penetration and encourages customers to shop elsewhere.
Read More

Top Articles

Current Issue

Cover-digital_FE_1024.jpg

Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings