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Articles Tagged with ''Mike Lessiter''

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Case IH Dealer Network Series Update

Case IH Communications & Dealer-to-OEM Decision Making

Part 3: Case IH explains its new communication initiatives, and how its re-energized Dealer Advisory Board assists in decisions.
By Mike Lessiter posted on February 12, 2018 | Posted in Manufacturer & Dealer Issues, Manufacturer News
When Lessiter Media acquired Farm Equipment magazine in 2004, editors quickly learned something about its equipment dealer audience. That is, dealers could be madder than hell at their mainline OEM; in fierce, outright opposition to the edicts of the Mother Ship. But when in front of the customer, many will defend and be willing to die on the hill for the brand they represent. It’s not color-specific thing, it’s just the way it is in this business.
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Case IH Dealer Network Series Update

Dealer Rewards for Sustainable Growth

Part 2: Case IH executives shed light on the changes in the earned volume bonus the OEM makes available to dealers with the program released last year.
By Mike Lessiter posted on February 5, 2018 | Posted in Manufacturer & Dealer Issues, Manufacturer News
You have heard these words before, or something like them, when it comes to incentive plans. “Some dealers would rather learn their spouse was having an affair than to have their compensation plan changed.” This kind of thing can get a comedic reaction at meetings where dealers are gathered, but you see a lot of head-nodding too.
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Case IH Dealer Network Series Update

Understanding Case IH’s Strategic Plan

Part 1: A year after the rollout of the new Case IH strategic plan, Jim Walker, who oversees the entire dealer network, provides perspective on the strategic plan ... and a newly introduced core objective to improve the OEM’s relationship with its dealers.
By Mike Lessiter posted on January 29, 2018 | Posted in Manufacturer & Dealer Issues, Manufacturer News
Last year was a challenging year for virtually everyone in the farm economy, but Case IH dealers as a whole saw unusually high challenges due to being exposed most heavily on the cash crop business, A year after the rollout of the new Case IH strategic plan, Jim Walker, who oversees the entire dealer network, provides perspective on the strategic plan ... and a newly introduced core objective to improve the OEM’s relationship with its dealers.
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McConnell
How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Art's Way's Ward and Marc McConnell

In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Editor Mike Lessiter sits down for a conversation with the leaders of Art’s Way Manufacturing, Ward and Marc McConnell.
January 23, 2018 | Posted in Product Innovations & Introductions, Manufacturer News
In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Editor Mike Lessiter sits down for a conversation with the leaders of Art’s Way Manufacturing, Ward and Marc McConnell.
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Lessiter
From the Desk of Mike Lessiter

Depth Chart, Talent Scouting Report ... How It’s Worked for Us

By Mike Lessiter posted on January 8, 2018 | Posted in Best Practices, Department Management
We launched the “Lessiter Media Depth Chart” at a quarterly employee meeting last year. Put simply, it’s a place to seed the names of individuals who our employees see as sharing our core values and could one day be candidates for job openings. The intent is to identify and document potential talent — and assign someone to get to know them — BEFORE we have the need.
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Worth Another Look: Advice from Past Dealerships of the Year

December 29, 2017 | Posted in Best Practices, Dealer News
In 2009, Farm Equipment editors invited alumni from its Dealership of the Year award winners group to share the best advice they will pass on to their successors. Six top dealers contributed their thoughts and these originally appeared online on Farm Equipment's website. As this series approaches its 10th anniversary, we believe they've stood the test of time and are worth another look — or a first time look — by our dealer readers.
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Farm Equipment Editors Launch New Podcast Series on Ag Equipment’s Entrepreneurs: Mike Lessiter and Kim Schmidt

“How We Did It: Conversations with Ag Equipment’s Entrepreneurs” podcast features one-on-one interviews with shortline farm equipment manufacturers — in their own voices
December 27, 2017 | Posted in Product Innovations & Introductions, Manufacturer News
The editors of Farm Equipment are pleased to announce an all-new podcast series officially debuting in January 2018. The “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” podcast features one-on-one interviews with shortline farm equipment manufacturers — in their own voices.
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How We Did It

[Podcast] New Series ... How We Did It: Conversations with Ag Equipment’s Entrepreneurs

In this 10-minute episode of the new Farm Equipment magazine podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Kim Schmidt sits down Mike Lessiter to discuss the inspiration for this new project devoted to honoring the entrepreneurs in farm equipment manufacturing.
December 20, 2017 | Posted in Best Practices
In this 10-minute episode of the new Farm Equipment magazine podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Kim Schmidt sits down Mike Lessiter to discuss the inspiration for this new project devoted to honoring the entrepreneurs in farm equipment manufacturing.
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Lessiter
From the Desk of Mike Lessiter

Not All Customers Are Created Equal

By Mike Lessiter posted on December 11, 2017
Give one up to the competition. That disrupter-type customer is more valuable to have in your competitor’s camp than your own. Let brand X deal with that customer and give up their time, energy and mental strain.
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Lessiter

Traditionalists or Change Agents: What Kind of Farm Customers Do You Want?

By Mike Lessiter posted on November 13, 2017
I was in Houston last week for the annual Joint Convention of the Farm Equipment Manufacturers Assn. and Equipment Marketing & Distribution Assn. The sessions concluded with a panel of 3 farm operators who were brought in to share what their world is like. The farmers candidly answered an array of questions, from right to repair legislation, to what they’re willing do to access equipment not carried by their mainline dealer, to their own investments in farm shops and technicians, and how they approached debt and capital spending.
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