When I joined Lessiter Media in 2005 as an editor for Farm Equipment and Ag Equipment Intelligence (then called Ag Industry Watch), I believed a big part of my job was to be an advocate for farm equipment dealers.
Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.
Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate
This year marks 55 years of Farm Equipment magazine and 20 years of ownership by our family-run company, Lessiter Media. Below is my first column (“A New-Era Contract”), from the August/September 2004 edition, written weeks after acquiring the magazine.
Farmers are increasingly creating most of their planting/harvesting strategy with data-driven decisions that rely on sophisticated business platforms that collect data to analyze and make educated and informed decisions.
Back in the 1980s, when I started in equipment sales in Ontario, Canada it was a tough time for farmers because interest rates were 23% as compared to today’s rates at 7-9%.
This morning, as part of a Labor Day message at church (“The Parable of the Workers in the Vineyard,” Matthew 20), our pastor recapped the jobs he had in his lifetime. It spurred a conversation with my 17-year-old, Hayden, as he starts his senior year of high school.
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by CLEANFIX.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we have reports from both the Farm Equipment Manufacturers Supply Summit and the North American Equipment Dealers Association's Legislative Fly-In.
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