Articles Tagged with ''Mike Lessiter''

Lessiter
From the Desk of Mike Lessiter

Depth Chart, Talent Scouting Report ... How It’s Worked for Us

We launched the “Lessiter Media Depth Chart” at a quarterly employee meeting last year. Put simply, it’s a place to seed the names of individuals who our employees see as sharing our core values and could one day be candidates for job openings. The intent is to identify and document potential talent — and assign someone to get to know them — BEFORE we have the need.
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Worth Another Look: Advice from Past Dealerships of the Year

In 2009, Farm Equipment editors invited alumni from its Dealership of the Year award winners group to share the best advice they will pass on to their successors. Six top dealers contributed their thoughts and these originally appeared online on Farm Equipment's website. As this series approaches its 10th anniversary, we believe they've stood the test of time and are worth another look — or a first time look — by our dealer readers.
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Farm Equipment Editors Launch New Podcast Series on Ag Equipment’s Entrepreneurs: Mike Lessiter and Kim Schmidt

“How We Did It: Conversations with Ag Equipment’s Entrepreneurs” podcast features one-on-one interviews with shortline farm equipment manufacturers — in their own voices
The editors of Farm Equipment are pleased to announce an all-new podcast series officially debuting in January 2018. The “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” podcast features one-on-one interviews with shortline farm equipment manufacturers — in their own voices.
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How We Did It

[Podcast] New Series ... How We Did It: Conversations with Ag Equipment’s Entrepreneurs

In this 10-minute episode of the new Farm Equipment magazine podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Kim Schmidt sits down Mike Lessiter to discuss the inspiration for this new project devoted to honoring the entrepreneurs in farm equipment manufacturing.
In this 10-minute episode of the new Farm Equipment magazine podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Kim Schmidt sits down Mike Lessiter to discuss the inspiration for this new project devoted to honoring the entrepreneurs in farm equipment manufacturing.
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Lessiter
From the Desk of Mike Lessiter

Not All Customers Are Created Equal

Give one up to the competition. That disrupter-type customer is more valuable to have in your competitor’s camp than your own. Let brand X deal with that customer and give up their time, energy and mental strain.
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Lessiter

Traditionalists or Change Agents: What Kind of Farm Customers Do You Want?

I was in Houston last week for the annual Joint Convention of the Farm Equipment Manufacturers Assn. and Equipment Marketing & Distribution Assn. The sessions concluded with a panel of 3 farm operators who were brought in to share what their world is like. The farmers candidly answered an array of questions, from right to repair legislation, to what they’re willing do to access equipment not carried by their mainline dealer, to their own investments in farm shops and technicians, and how they approached debt and capital spending.
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Comparing Compensation Programs: Focus on What You Want

AgriVision (John Deere) and Livingston Machinery (AGCO) detail the compensation programs they’ve developed to keep attention on used equipment — and the actions they most want to drive.
Used equipment experts agree that there’s no silver bullet when it comes to a compensation plan. There are numerous variables, personalities and ways of doing business and no single program is a panacea. But like most things, as a manager, you get to choose which behaviors you most want to drive, and also the set of challenges that go along with them.
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Charlie Glass 2017

The Equipment Demonstration Pays Dividends

When your product is unique, expensive and unknown, there is only one way to promote it and that is by demonstrating it in the field to actual customers. I began to travel my first territory in 1970 and the principal instruction I received was that I needed to sell our flagship product, a 15-foot cutter, which my predecessor had failed to sell.
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