The Leadership Lessons here come from 3 overlapping ideas.

“We sell tractors. We fix them. We collect the money.”
This was the insight I received from a seasoned iron peddler upon my first visit to an equipment dealership more than 20 years ago. Simple and action-oriented, his statement summed up the fundamentals of equipment distribution.

Rapid changes create both risk and opportunity. Your dealership is impacted by big changes in technology, the workforce and higher expectations of your customers, employees and suppliers.

Here is the inescapable reality: your front-line employees are the direct link between your company and your customers. To achieve your goal to go from good to great, your employees will need the following skills and knowledge, led by you, to establish a company culture centered on your clients.