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Articles Tagged with ''marketing''

Dealers Shed Light on Mystery of Marketing

By Mike Lessiter posted on March 13, 2013 | Posted in Best Practices, Operations & Finance
When the Farm Equipment staff spoke with dealers about topics they wanted for the first-ever Dealership Minds Summit, marketing topped nearly everyone's list. Because dealers know well that a better mousetrap and the world beating a path to your door is patently false. More important than ever, dealers must promote themselves with the same fervor that their OEM promotes its color, while employing new technology and customer intelligence tools.
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Build Marketing Basics First

March 13, 2013 | Posted in Dealers on the Move
Marketing may be the most misused word in business today. Tim Young, general manager of Regina, Sask.-based Young's Equipment, says it's critical to have a specific understanding of marketing when business authors keep rewriting definitions to sell textbooks. Young favors the following definition: "The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."
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3 Slam-Dunk Action Items

March 13, 2013 | Posted in Dealers on the Move
Campbell asked for dealers who could say every one of their employees knew what they'd be promoting the following month. Imagine the sound of crickets. "That's a struggle, to get everybody focused in the dealership on the target and what you're going to be promoting," says Campbell. He recalls the day at Birkey's when each store was doing its own thing, often with the parts department running a different promotion than the store, and service
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'Really' Using Your Data Assets

March 13, 2013 | Posted in Dealers on the Move
Discussing all the industry valuation tools and guides available, Rocky Mountain Equipment's Laird Munro shared an example of a dealer taking in combine on trade. "The guide says $270,000, so we value it at $270,000. This makes this magical assumption that there's an endless pool of customers who figured out the value. If we have 19 identical combines, the value of the 20th unit is not $270,000 unless we know how many customers are on the other end to buy it.
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What Marketing Is ... And Isn't

March 13, 2013 | Posted in Dealership Marketing
One of the clearest definitions of the difference between marketing and sales is from a lifelong marketing executive Jack Steele, who repeated "Marketing finds the henhouse; sales gathers the eggs." Laird Munro of Rocky Mountain Equipment puts it another way.
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Horsch Anderson to Produce Products Under HORSCH brand

December 6, 2012 | Posted in Manufacturer News
Source: http://www.horschanderson.com
Effective December 1st, 2012, all products produced by Horsch Anderson, LLC will carry the HORSCH label in support of company initiatives to strengthen the HORSCH brand name in North America, as well as globally. This joint effort will unify the strategies of both companies, which share common products and technologies, and support continued rapid growth worldwide. With a firm presence in many markets across the globe, HORSCH and all HORSCH partner companies will join together using one product marketing brand.
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Agventure Names New Product And Technology Manager

August 15, 2012 | Posted in Manufacturer News
Source: AgVenture news release
Seed product business professional and agronomist Louis Sutton has joined AgVenture, Inc. (AVI) of Kentland, Indiana, and will serve the nationwide network of independently owned and operated Regional Seed Companies (RSCs) as Product and Technology Manager.
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