Articles Tagged with ''marketing''

Customer Intelligence Special Report: CRM

Recognizing the 'Zero Moment of Truth'

The marketing environment has radically evolved in all industries with the advent of the Internet. Because the changes were more abrupt and well defined on the customer side of the equation, many dealers may not fully understand what has transpired over the last decade.
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Customer Intelligence Special Report: CRM

What Exactly is CRM?

Customer Relationship Management, or CRM, is a broad term that refers to the tools used to store detailed information about current and prospective customers to enable targeted communication with them. In today’s business world, the acronym commonly refers to the software system where that data is accumulated.
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Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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