Articles Tagged with ''marketing''

Winter Service Programs

The Best of Dealer Winter Service Promotions

Creative approaches to winter service promotions help these dealers earn their customers’ business all year long.
Staying steadily busy during the off-season with billable work is a universal challenge for dealers. One way to manage it is through winter service programs, in which customers are encouraged to bring in their farm equipment for off-season maintenance and inspections. This gives dealers work through the winter and helps customers get ready for spring.

Winter Service Gallery6 Tips from Manufacturers


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2015 Dealership of the Year Video Series: Salem Farm Supply

Marketing for a Dealership in a Remote Area

Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, explains the challenges they face in getting in front of customers with marketing efforts in a remote geographical location.
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Dr. Jim Weber
Business of Selling

Initiating Winning Strategy

As Sun Tzu wrote over 2,000 years ago, “Now an army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.” Dealers interested in capturing a market would be wise to heed those words and to attack a competitor’s weaknesses by capitalizing on their own strengths while simultaneously overcoming their own weaknesses.
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Dr. Jim Weber

Business of Selling: Initiating Winning Strategy

As Sun Tzu wrote over 2,000 years ago, “Now an army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.” Dealers interested in capturing a market would be wise to heed those words and to attack a competitor’s weaknesses by capitalizing on their own strengths while simultaneously overcoming their own weaknesses.
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Technology for Profit: 10 Things to Ask Your Business System Supplier

This column will provide you with questions you need to ask the business software provider(s) about the future capabilities of the system you use to run your dealership. These questions are not unreasonable because all of the capabilities discussed are already available in some form in farm equipment dealerships today. So to use a trite but true statement, “The future is now!”
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