What If & What Was

Farm Equipment magazine asked its Alumni Group (comprised of recipients of the Dealership of the Year Award and Hall of Fame) a thought-provoking question that we call the “It’s a Wonderful Life Question.” In the famed Christmas movie, protagonist George Bailey gets to see – via a dramatic intervention by an angel named Clarence Odbody – what the world might have been like had he never been born. Similarly, we asked our award-winning executives to ponder that same challenging question, and to consider how their communities might have been altered had their businesses “failed to launch” or perhaps failed to survive trying times.

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What If & What Was: Reflections on Our Journey … Martin-Till

Howard Martin was inducted into the Farm Equipment Shortline Legends Hall of Fame in 2024. He also earned myriad awards and honors from No-Till Farmer for his development of solutions specific to farmers’ ability to make no-till work. Martin passed away in February 2024. The article below, on Howard Dean Martin’s legacy of innovation and integrity, was written by his son and business partner, Steve Martin.
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To The Point

Our ‘What-If’ Story ...

Farm Equipment recently launched the “What If & What Was” series, borrowing from the film, It’s a Wonderful Life. Thanks to a dramatic intercession, as you’ll recall, George Bailey was shown a world in which he’d never been born. Read your peers’ thoughts — had their business “failed to launch” or survive — here.
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