March 2020

Table of Contents

Table of Contents

To the Point: Don’t Forget the Used Equipment Lessons We’ve Learned

March 3, 2020

Used equipment is a regular topic of conversation among dealers, but as our team has been planning the program for the 2020 Dealership Minds Summit on Profit-Turning Trades, it’s taken a front seat as I talk with dealers about what their challenges are.
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Precision Farming Dealer Summit 2020 Recap

Driving Decision Making with Data-Based Precision Relationships

The 2020 Precision Farming Dealer Summit draws sold out crowd in January.

By Farm Equipment Staff Report posted on March 3, 2020 | Posted in Precision Ag Sales & Service

Gigabytes of farm data are being collected, stored and in some cases applied to improve on-farm decision making. But behind the algorithms and analysis a profitable precision business is rooted in relationships.
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Precision Farming Dealer Summit 2020 Recap

3 Disruptive Tech Trends that Will Shape Your Precision Business of the Future

Having the right tools in the field and in the dealership are essential to advancing customer communication and improving the overall service experience.

By Jack Zemlicka posted on March 4, 2020 | Posted in Precision Ag Sales & Service

Anticipation can be a frustrating and ambiguous objective when it comes to forecasting the when and how the next ag tech innovation will influence a dealership’s precision farming business.
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Precision Farming Dealer Summit 2020 Recap

People + Technology = Leading Precision Ag

3 leaders in the precision ag industry share their insights on leadership, training, staffing and more.

By Sarah Hill posted on March 4, 2020 | Posted in Best Practices, Precision Ag Sales & Service

What traits or qualities make a strong leader? The answer to that question is as different as the number of people you ask.
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Precision Farming Dealer Summit 2020 Recap

Pick Solutions Over Sales to Become Precision Systems Integrators

Controlling customers’ costs and reducing risk are gateways to move a precision business beyond a ‘start with the sale’ mentality.

By Jim Henderson posted on March 5, 2020 | Posted in Best Practices, Precision Ag Sales & Service

If I were a dealer, I would want to get involved in integrating systems because it helped our company so much.
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Precision Farming Dealer Summit 2020 Recap

Help Your Precision Staff Flourish from Onboarding to Seniority

3 precision experts give boots-on-the-ground examples on how to generate real improvements in employee retention and the rate of successful hires.

By Ben Thorpe posted on March 5, 2020 | Posted in Precision Ag Sales & Service

The ag industry is in the midst of a labor shortage, and precision ag is no different: one speaker at the 2020 Precision Farming Dealer Summit says one study shows the average burnout rate on a precision specialist is 18 months.
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Precision Farming Dealer Summit 2020 Recap

5 Keys to Achieving Recurring Precision Revenue

Capturing repeatable revenue from the precision farming department should be a focus of all departments within a dealership.

By Kim Schmidt posted on March 6, 2020 | Posted in Precision Ag Sales & Service, Dealership Marketing

Finding sources of recurring revenue is key for any farm equipment dealership and with less precision revenue coming from the sale of aftermarket technology, it’s more important than ever for the precision side of the business.
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Sage Wisdom from A Dealership Lifer

Ross Morgan, manager of special projects for H&R Agri-Power, shares how his nearly 60 years in the farm equipment dealership business have helped shape the Case IH dealership group’s success as it’s expanded.

By Mike Lessiter posted on March 6, 2020 | Posted in Best Practices

Ross Morgan, a farm equipment dealership lifer, is a face you’ll still see at many industry events, including dealer association meetings and the Dealership Minds Summits.
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Measuring Sales Success Through Customer Satisfaction

When it comes to sales activities, H&R Agri-Power Regional Manager Jeff Morgan looks for more than a certain number of calls made per day. He expects as many quality calls in a given period as possible from his sales team.

By Kevin Reitz posted on March 7, 2020 | Posted in Best Practices, Department Management

“This is the only job I’ve ever had.” Jeff Morgan is no stranger to the agriculture industry. As the third generation at H&R Agri-Power, Morgan’s position in the business feels like destiny to him.
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New Products Launched at National Farm Machinery Show

By Farm Equipment Staff Report posted on March 7, 2020 | Posted in Product Innovations & Introductions

Six Farm Equipment staff members, attended the National Farm Machinery Show in Louisville in mid-February to scout out the latest developments in the North American agriculture machinery market.
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Leadership Lessons: Good to Great Dealership Flywheel Spoke #2 Invest to Grow: High Absorption

February 28, 2020

Absorption is simple to calculate, but to understand its “Good to Great” power in a dealership is complicated.
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Ahead of the Curve: Site Specific Weed Control

March 8, 2020

Machine vision and artificial intelligence are developing hand-in-hand with efforts to reduce weed pressure by forcing weeds into patches of concentration where they are more likely to be controlled.
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Ask the Expert: Supply & Demand: The Tale of Two Markets

March 6, 2020

The run-up to the 2014 auction season was one of disbelief and dismay. The amount of used equipment on the market was no joke, and it was getting worse every day.
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Featured Articles

Featured Articles

Precision Farming Dealer Summit 2020 Recap

Driving Decision Making with Data-Based Precision Relationships

The 2020 Precision Farming Dealer Summit draws sold out crowd in January.

By Farm Equipment Staff Report posted on March 3, 2020 | Posted in Precision Ag Sales & Service

Gigabytes of farm data are being collected, stored and in some cases applied to improve on-farm decision making. But behind the algorithms and analysis a profitable precision business is rooted in relationships.
Read More

Sage Wisdom from A Dealership Lifer

Ross Morgan, manager of special projects for H&R Agri-Power, shares how his nearly 60 years in the farm equipment dealership business have helped shape the Case IH dealership group’s success as it’s expanded.

By Mike Lessiter posted on March 6, 2020 | Posted in Best Practices

Ross Morgan, a farm equipment dealership lifer, is a face you’ll still see at many industry events, including dealer association meetings and the Dealership Minds Summits.
Read More

New Products Launched at National Farm Machinery Show

By Farm Equipment Staff Report posted on March 7, 2020 | Posted in Product Innovations & Introductions

Six Farm Equipment staff members, attended the National Farm Machinery Show in Louisville in mid-February to scout out the latest developments in the North American agriculture machinery market.
Read More
Online Extras
Online Extras
Online Extras: March 2020 Issue

March 9, 2020

Web-exclusive content for this issue includes:

Our Dealer Story Podcast

Used Equipment Roadmaps podcast

Coverage of the 2020 Precision Farming Dealer Summit roundtable discussions

Additional National Farm Show Coverage

Submit your nomination for the 2020 Dealership of the Year

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