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January 2020 Showcase
Volume: 58
Edition: 1
Conversations in Ag
Farm Equipment editors sat down with individuals touching various aspects of agriculture — among them dealers, farmers, manufacturers, economists and consultants — to moderate conversations about the biggest issues impacting the farm equipment industry.
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Table of Contents
Table of Contents
What Caught Your Eye in 2019?
A look back at the top trending content on the Farm Equipment website over the last 12 months.Read More
Special ReportConversations in Ag
Farm Equipment editors sat down with individuals touching various aspects of agriculture — among them dealers, farmers, manufacturers, economists and consultants — to moderate conversations about the biggest issues impacting the farm equipment industry.Read More
Conversations in AgCommercial Vehicle Business vs. Ag Equipment
For the first time, Farm Equipment brought a farm equipment dealer — Dan Scheuers — to an automotive dealer for a candid discussion of the 2 worlds.Read More
Conversations in AgShortliners Ask: Is Ag’s Future Autonomous?
Landoll’s Farm Equipment Sales Manager, Jamie Meier, and Cory Beaujot, manager of Business Development for SeedMaster Mfg. Inc. and DOT Technology Corp., recently sat down to talk trends in ag and what farming will be like in the near future.Read More
Conversations in AgWomen Add a Different Perspective to the Sales Process
Anne Salemo and Kathryn Hesebeck have more in common than they first thought sitting down together in Johnson Tractor’s Janesville, Wis., store. Both women came into the farm equipment industry under the wings of their fathers into the family business and both are mothers in a male dominated business. Salemo, CEO of Charter Software, and Hesebeck, a third generation salesperson for Johnson Tractor, a 4-store Case IH dealership, discuss the advantages of being a woman in the dealership business and transitioning a business from one generation to the next.Read More
Conversations in Ag2 Industries, 1 Problem: Recruiting Technicians
Former teacher Richard Dugan and Ryan Goertzen, a former college president and current vice president of maintenance workforce development for AAR Corp., a global aerospace company based in Chicago with 60 locations worldwide, sat down during the Equipment Dealers Assn. 2019 Workforce Development Summit in Louisville, Ky., to compare notes on their challenges — and successes — in hiring technicians.Read More
Conversations in Ag33 Years Later: Lessons Learned Make Today’s Dealers Stronger
Former International Harvester (IH) executive/dealer Paul Wallem & Case IH North America vice president Scott Harris reflected on the IH and Case merger of 33 years ago and contrasted today’s ag cycle with the early 1980s during a sit-down at the Case IH Experience Center in Racine, Wis. The last time Wallem was in Racine 33 years ago, the ag economy was still reeling after a confluence of stacked-up woes precipitated by President Jimmy Carter’s Russian grain embargo, 22% interest rates, a 6-month IH labor strike and factory-pumping equipment inventories that took dealers 4 years to unload.Read More
Conversations in AgHemp’s Future: What Will Happen When the Dust Settles?
Despite working some 700 miles apart, Bryan Parr of Legacy Hemp and Bob Pearce from the University of Kentucky have a lot in common when it comes to their work in the hemp space. As industry experts and frequent consultants for hemp growers in their areas, Parr and Pearce were able to discuss the current state of the growing hemp industry and how hemp fiber might be the key to hemp’s future as a cash crop.Read More
Conversations in AgEarly Experience & Advantage in European Brands
Recorded during a 3-hour bus ride between LeMans and Paris, France, two dealer representatives explain the how’s & whys of their decisions to get early starts in selling and servicing European farm machinery and technology such as Claas, Horsch and JCB.Read More
Conversations in AgTwo Sides Examine 2-Step Distribution
Mark Tibbets of General Implement Distributors and Craig Harthoorn of H&S Manufacturing, sat down during the Equipment Marketing & Distribution Assn. fall meeting to discuss the 2-step distribution model, which has become less common in today’s marketplace. The two executives agree the best manufacturer-distributor relationships work because of honest communication, especially throughout competition and crises.Read More
Conversations in AgOvercoming Adversity Through Technology & Diversity
Neil Caskey of the National Corn Growers Assn., sat down with Heather Bruce and Joe Sampson of Osmundson Manufacturing at the November 2019 Farm Equipment Manufacturers Assn. meeting in St. Louis. They discussed the poor weather, unpredictable trade wars and decline in biofuel demand that discomposed the industry in 2019.Read More
Conversations in AgGetting Real: Farmers Growing Too Much Corn...
Ag author and podcast host Damian Mason spoke at the 2019 Moving Iron Summit in Nashville. Following his presentation, Mason sat with Chip Senf of C&B Operations, a 38-store John Deere dealership with locations in 6 states, to dissect some of Mason’s presentation — including how the future of U.S. agriculture may mean growing less corn.Read More
Conversations in AgResearch: Can It Be a Dealership’s Business?
An on-farm researcher and iron dealership agronomist share what areas of opportunity exist for machinery dealers to prove out methods of independent seed and chemical sales.Read More
Conversations in AgDealer Structures: Europe, North America a World Apart
European dealers differ vastly from their counterparts in many ways, particularly in the concentration of dealers and sizes of the farms they serve. This meeting with a European dealer-principal and a manufacturing exec from a large multinational company showed how data challenge debates exist everywhere, and that dealer-manufacturer relations remain critical, and remain more art that science.Read More
Conversations in AgTrading Places: Farmer vs. Dealer Expectations
Colorado farmer Todd Olander and Iowa dealer Kendall Havran had to travel 4,700 miles away to meet one another (at Germany’s 2019 Agritechnica), but they learned of each other’s unique role, and the importance of shared expectations. The pair spoke candidly about what farmers and dealers can do together to optimize their relationship and success.Read More
Conversations in AgDealer & Economist Compare Notes on Challenges Global Economy has on U.S. Agriculture
RDO Equipment’s Director of International Sales, Olga Hall, and Will Sawyer, lead economist on animal protein with CoBank, discuss the challenges — and opportunities — the global economy has for agriculture from African Swine Fever to trade disputes and exporting used equipment overseas. The two sat down to talk during a break at the Moving Iron Summit, where Sawyer was a speaker.Read More
Conversations in AgAvoiding Hefty Fines When Doing Business Out of State
A changing landscape of state and municipal legislation regarding collecting and remitting out-of-state sales and income taxes could cost you if you don’t comply.Read More
Conversations in AgThinking Ahead: How Should Dealers Prepare A Succession Plan?
Wayne Ostermeyer, president of Ostermeyer Equipment, a Vermeer dealer in Shelton, Neb., and Andy Goodman, president of the Iowa-Nebraska Equipment Dealers Assn. both have first-hand experience in navigating dealership succession. The two industry veterans sat down at Husker Harvest Days in Grand Island, Neb. to discuss what dealers need to do to not just survive but thrive though a dealership succession.Read More
Ahead of the Curve: Planting with Water-Jet Technology
Increasing interest in cover-crop farming across North America has a Canadian firm busy testing high-pressure water jet technology as a way to enable planters to cut through substantial amounts of residue without disturbing the soil.Read More
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Featured Articles
Featured Articles
Special ReportConversations in Ag
Farm Equipment editors sat down with individuals touching various aspects of agriculture — among them dealers, farmers, manufacturers, economists and consultants — to moderate conversations about the biggest issues impacting the farm equipment industry.Read MoreWhat Caught Your Eye in 2019?
A look back at the top trending content on the Farm Equipment website over the last 12 months.Read More -
Digital Edition
Digital Edition
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Online Extras
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How We Did It Docuseries: H&S Manufacturing (part 2)
Watch part two of an extended four-part video interview with Chris Heikenen in this episode of the “How We Did it” Docuseries.
Click here to watch Part 1.
Click here to watch Part 3.
Click here to watch Part 4.
Full Docuseries: farm-equipment.com/innovators-docuseries
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.