April/May 2019

Table of Contents

Table of Contents

To the Point: Build & Feed Your Flywheel as a Momentum-Machine

By Mike Lessiter posted on March 11, 2019 | Posted in Best Practices

Familiar to entire farm equipment business, the flywheel example illustrates how alignment can get your business humming.
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Ask the Expert: Your Dealership Website—5 Big Things: Are You Getting Them Right?

By Jeff Bowman posted on March 21, 2019 | Posted in Dealership Marketing

Today, 61% of business (B2B) purchases start online and 68% of B2B purchasers prefer to continue researching independently online.
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Dealership Facility Modernization Driven by Improving Customer Experience

Farm equipment dealers focus facility improvements on service department and parts organization, as well as improving office and training space, all with the intention of bettering their customer service.

By Kim Schmidt posted on March 27, 2019 | Posted in Facilities, Dealer News

There are any number of reasons a dealership updates an old facility or builds new to replace an outdated building.
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Variable Intensity Tillage Offers Solutions for Varying Soil Conditions

By tilling fields according to soil type and residue conditions, growers will be able to control erosion, save time and fuel and maintain the productivity of their soils.

By Dan Crummett posted on March 18, 2019 | Posted in Niche Equipment Markets, Manufacturer News

As precision agriculture honed practices for planting, fertilizing, watering and harvesting crops over the past 20 years, it has lagged somewhat in helping farmers with what many say is historically the most important factor of agriculture — preparing a proper seedbed for planting and protecting the soil for future crops.
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Why it’s Important to Keep Employees Energized and 10 Ideas to Accomplish It

Owen Palm, CEO of 21st Century Equipment, discussed the importance of keeping employees energized and how he does that in the second part of a leadership development series.

By Sierra Wolff posted on February 5, 2019 | Posted in Best Practices

Keeping your employees energized is an important part of running your dealership. Having energized employees increases productivity, improves retention and results in lower absenteeism. It also is important in improving ROI and creating higher customer satisfaction.
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Create a Labor Budget for the Service Department

How to establish — and achieve — your labor sales goals your dealership’s service department

By Jennifer Reibel posted on March 12, 2019 | Posted in Best Practices, Operations & Finance, Department Management

Establishing a basic labor budget has countless advantages for dealers looking to get the most out of their service shops.
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Ag Equipment Entrepreneurs

Osmundson Works to Make OEM Implements Better

Doug Bruce shares how Osmundson evolved over the past 116 years to become a key supplier of blades & coulters for agriculture’s OEMs.

By Mike Wiles posted on April 1, 2019 | Posted in Manufacturer News

Osmundson Manufacturing Co. has carved a global niche in the equipment business by forming ground-engaging tillage parts from raw steel in its Perry, Iowa, facility.
Read More

SIMA 2019 Focuses on Industry Innovation

International agribusiness show highlights technology, machinery advancements with theme of ‘Innovation for Competitive Agriculture.’

By Kim Schmidt posted on March 15, 2019 | Posted in Product Innovations & Introductions

Over 1,800 companies from 42 countries flocked to Paris for the 2019 SIMA International Agribusiness Show to showcase a global look at current — and emerging — equipment trends.
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Leadership Lessons: Communicating in the Age of ‘Me Too’

By Michelle Currie posted on March 21, 2019 | Posted in Best Practices, Department Management

Leaders and managers are finding themselves wondering what the heck is going on in the workplace with some women and minorities being “so sensitive.”
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Ahead of the Curve: ‘Connectedness’ Becoming Heart of the Tractor

By Dan Crummett posted on March 14, 2019 | Posted in Product Innovations & Introductions

Digital links with the factory, farm office and other tractors and harvesters is becoming just as important as torque rise and transmission technology as OEMs launch new tractors.
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Ask the Expert: Recovering from the 2012-14 Used Equipment ‘Hangover’

By Casey Seymour posted on April 1, 2019 | Posted in Used Equipment Remarketing

I wish I was writing about a wild weekend in Las Vegas, waking up with a Tiger in my room and having to explain to Mike Tyson how we got it, but I’m not. The hangover I am referring to is not the hit movie, rather the glut of 2012-14 used equipment on the market, more specifically combines.
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Featured Articles

Featured Articles

Dealership Facility Modernization Driven by Improving Customer Experience

Farm equipment dealers focus facility improvements on service department and parts organization, as well as improving office and training space, all with the intention of bettering their customer service.

By Kim Schmidt posted on March 27, 2019 | Posted in Facilities, Dealer News

There are any number of reasons a dealership updates an old facility or builds new to replace an outdated building.
Read More

Variable Intensity Tillage Offers Solutions for Varying Soil Conditions

By tilling fields according to soil type and residue conditions, growers will be able to control erosion, save time and fuel and maintain the productivity of their soils.

By Dan Crummett posted on March 18, 2019 | Posted in Niche Equipment Markets, Manufacturer News

As precision agriculture honed practices for planting, fertilizing, watering and harvesting crops over the past 20 years, it has lagged somewhat in helping farmers with what many say is historically the most important factor of agriculture — preparing a proper seedbed for planting and protecting the soil for future crops.
Read More

Ag Equipment Entrepreneurs

Osmundson Works to Make OEM Implements Better

Doug Bruce shares how Osmundson evolved over the past 116 years to become a key supplier of blades & coulters for agriculture’s OEMs.

By Mike Wiles posted on April 1, 2019 | Posted in Manufacturer News

Osmundson Manufacturing Co. has carved a global niche in the equipment business by forming ground-engaging tillage parts from raw steel in its Perry, Iowa, facility.
Read More
Online Extras

Online Extras

Online Extras: April/May 2019 Issue

April 5, 2019

Web-exclusive content for this issue includes: The latest episode of the new podcast series “Our Dealer Story”, Stay up to date on used equipment trends with the “Used Equipment Remarketing Roadmap” podcast., Labor Budgeting: A Roadmap for Success Webinar, Conversations with Ag Equipment’s Entrepreneurs: Osmundson Manufacturing's Doug Bruce podcast.
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