About Jeff Bowman, Chief Experience Officer, Titan Machinery, West Fargo, N.D.: With 20 years of experience as a leader in driving business technology, Jeff Bowman brings inside knowledge of how intelligence driven marketing can change the game for farm equipment dealerships. Bowman spent 7 years at Caterpillar as the director of Customer E-Business and Global eBusiness Manager, focused on defining and executing the company’s strategy to transform the digital customer experience. Now serving on Titan Machinery’s executive team, Bowman leads the marketing and digital efforts for the $1.3 billion operation with over 100 locations in the U.S. and Europe.