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Farm Equipment
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October/November 2023
Volume: 61
Edition: 8
55 Years of Farm Equipment History
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Table of Contents
Table of Contents
Manufacturer & Dealer Issues16 Ag Equipment Manufacturers Reveal Concerns & Optimism for 2024
Farm Equipment caught up with over a dozen ag equipment manufacturers at the Farm Progress Show and got their forecasts, concerns and points of optimism for 2024Read MoreCompensation PlansHow to Use a Compensation Plan to Align the Sales Team with Dealership Goals
Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departmentsRead MorePre-Selling Your Entire Dealership
Agriteer’s Edmund Byne presents a case study that shows how pre-selling is about more than just moving equipmentRead MorePrecision Specialist WeekInaugural Precision Specialist Week Celebrates Dedication to Service & Support
Elite specialists recognized by their peers for going the extra mile to keep customers’ operations runningRead More
Farm Equipment Magazine’s ‘Origin Story’
A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960sRead MoreFarm Equipment Arrives at Lessiter Media
A surprising decision in 2004 to shutter a flagship magazine brought a new day to Lessiter MediaRead More
Trying to Get ‘Lift Off’
Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fateRead MoreGuiding Our Way for 20 Years
Historic memo charted the course for Farm Equipment & is still used today as guiding principles for staffRead More
Competition Calls & Farm Equipment Responds
An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partnerRead More
Dealership Minds Summit Debuts in 2013, ‘Seminal’ Event for Industry
An appetite for best practices & peer problem solving led to an industry-unique ‘dealer-only’ event without the major lines taking notesRead More
Squaring Up with the Majors
With an editorial-first focus & no expectations to attract major’s advertising support, Farm Equipment boldly went where few mainstream publishers were willing to goRead More
Rise in Digital Communications
Investments in digital platforms brought newfound speed in creating & disseminating content to the industryRead More
Kanicki Shares Formula, Results for Farm Equipment
Following is an excerpt from Executive Editor Dave Kanicki’s farewell blog in 2020Read More
A Stand-Up Meeting & Custom Report on High-Speed Discs
One of our favorite ‘speed stories’ was creating custom content to solve a need as a bidding process unfoldedRead More90 Most Influential Articles in Lessiter Media’s Tenure
This list of articles is a window into the challenges & opportunities of North American dealers over the last 20 yearsRead More55 Years of Advancements in Farm Equipment
The ‘mature’ ag equipment industry of North America saw a good share of technological change in 5.5 decadesRead More
Ask the Expert: Used EquipmentLate-Model, Low-Hours Buying Groups Try Not to Lose at Auction
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Featured Articles
Featured Articles
Compensation PlansHow to Use a Compensation Plan to Align the Sales Team with Dealership Goals
Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departmentsRead MoreFarm Equipment Magazine’s ‘Origin Story’
A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960sRead More -
Digital Edition
Digital Edition
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Online Extras
Online Extras
This month's digital sponsors:
Top Articles
- John Deere Plans Temporary Shut Down at Ottumwa Works in Iowa
- Point Field Partners Purchases C&B Ag Division
- CNH Makes Tentative Decision on Iowa Plant Closure
- Farm Equipment's Best of the Web: November 15, 2024
- Kubota's All-Terrain KATR Recognized as CES 2025 Best of Innovation by Consumer Technology Association
Current Issue
Farm Equipment
Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership
Summer of Change at the Dealership Formerly Known as Alliance Tractor
Dealership Minds 2024 Overview: Vanderloop Equipment
Actions Today … And Tomorrow’s News
Must Read Free Eguides
Download these helpful knowledge building tools
- Ag Equipment Intelligence Book of Data Points (2nd Edition)
- Ag Equipment Intelligence Book of Lists (2nd Edition)
- Ag Equipment Intelligence Book of Lists
- 7 Different Technician Pay Rates eGuide by Skill Level
Farm Equipment Videos
How We Did It Docuseries: H&S Manufacturing (part 2)
Watch part two of an extended four-part video interview with Chris Heikenen in this episode of the “How We Did it” Docuseries.
Click here to watch Part 1.
Click here to watch Part 3.
Click here to watch Part 4.
Full Docuseries: farm-equipment.com/innovators-docuseries
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.