Farm Equipment recently launched the “What If & What Was” series, borrowing from the film, It’s a Wonderful Life. Thanks to a dramatic intercession, as you’ll recall, George Bailey was shown a world in which he’d never been born. Read your peers’ thoughts — had their business “failed to launch” or survive — here.

Making the choice to modernize, upgrade or expand an equipment dealership is increasingly being seen as a necessary vs. nice option in an industry that has faced consolidation and growing competition. 

On a blustery February day in southern Nebraska, as farmers were busy gearing up for another production season, special guests walked into Titan Machinery Holdrege for its annual open house celebration.

A variety of government agencies at the federal, state and local levels buy a variety of tools and equipment — many of which are sitting in a farm equipment dealer’s showroom.

Growers in the western Corn Belt and parts of the Southern Plains may notice a strange, slow, high-wing spray plane at work this summer over row-crop fields and some pastures — a sight that likely will become commonplace soon.

To understand the story of the South-Central Division of United Ag & Turf (UAT), one needs to know about the John Deere dealer’s expansion history.