Inaccurate machine reconditioning can completely wreck inventory. If the estimate during the sales process is too low or something was missed, the end result could be a loser for the dealership. If the Recondition Estimate is exceeded, the unit could be sold for a loss.

Inaccurate machine reconditioning can completely wreck inventory. If the estimate during the sales process is too low or something was missed, the end result could be a loser for the dealership. If the Recondition Estimate is exceeded, the unit could be sold for a loss.

When it comes to the future trade-ins, I’m not so much concerned about trying to find a home for the $100,000 combine. What I’m more concerned about is that first and second trade that are $350,000 or $280,000 machines. So when I look out there, I try to see how many guys might be interested in those units. Unfortunately, right now when we go to talk to somebody about a high dollar, late, low hour used model, that same person is probably someone who could buy a new one, too. So we have to be careful who we talk to. We have to get to know their business before saying, “Hey, why don’t you buy a new one?” Because there’s a likely chance they should be buying a used one.

Nobody said reselling used equipment would be a guaranteed avenue for success, and even our most valiant attempts will occasionally beckon to the auction block. But with the right preparation and mentality to sell trade-ins in a timely manner, I think dealerships can find more success than they would lead themselves to believe.

Equipment might get old, but smooth trade-ins at maximum margins never go out of style. With little question about the pitfalls of leaving used machines on the lot too long, dealers tuned in to learn the good, the bad and the ugly of equipment turnover strategies.

When it comes to the future trade-ins, I’m not so much concerned about trying to find a home for the $100,000 combine. What I’m more concerned about is that first and second trade that are $350,000 or $280,000 machines.

Moderated by John Schmeiser, CEO, Western Equipment Dealers Assn., the roundtable on lessons learned from the recent tough times received good and candid participation from dealers of many types, colors and sizes throughout North America.

Big Equipment in West Havre, Mont., has found the key to selling shortline machinery is being able to take trade-ins and provide personal service and support.

Big Equipment in West Havre, Mont., has found the key to selling shortline machinery is being able to take trade-ins and provide personal service and support.