Items Tagged with 'audience engagement'

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Wider World of Business

3 Ways to Engage Advertising-Weary Consumers

According to recent research by the American Marketing Assn., consumers are bombarded with up to ten thousand brand messages daily. According to a 2015 Microsoft study, our attention span has been reduced to six seconds — which also happens to be that of a goldfish. Add to this declining trust in traditional advertising and what's a brand to do?
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