Ahead of the Curve
CPO and rental programs can help boost sales and make ends meet for dealers faced with big backlogs of new and used farm equipment.
Weak commodity prices continue to translate into a slump in farm equipment sales in the U.S. and Canada, and that has ag equipment dealers struggling to find ways to boost revenues and move a backlog of new and used equipment from their lots. Meanwhile, some equipment manufacturers are leaning on their dealer networks to “stock up” and place more orders — purchases the dealers worry cannot be sold profitably.
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