At this two-day seminar, you'll specifically address strategies for working with large-scale producers in the evolving agricultural marketplace. You'll explore complexities of working with growers and delve into the areas of strategic account planning, resource allocation, information analysis, and the use of sophisticated selling tools.

If you're responsible for serving and selling to key accounts, this is the program for you. Participants typically are responsible for:

• Managing relationships with key clients.
• Serving local and regional markets.
• Developing strategies for evaluating customers on profit and growth potential.
• Integrating technical and sales efforts with customers. 

  REGISTRATION INFORMATION
  Program Dates
  August 1-2, 2018

  Location
  Stewart Center, Purdue University, West Lafayette, Ind.