Parish started his career with Kubota Tractor Corp. in Georgia as a regional dealer representative. When he heard one of the dealerships was selling its business, he purchased the business in 2012 and renaming it Parish Tractor. The business quickly grew and became recognized by Kubota as an elite dealership performing in the top 5% of Kubota dealerships in North America. At the end of 2017, Parish added an additional store location in Hattiesburg, Miss. The two stores had combined revenues of $40 million last year. The dealership has a goal of hitting 10,000 Facebook followers this year.

“Some dealerships set up a Facebook page and then just hope people find them,” he says. “But, it’s a two-step process. After they like your post, you need to get them to like your page.” Once a prospect has liked you page, Parish says you can then start actively targeting them.