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2018 SUMMIT PROGRAM JUST RELEASED!
See for yourself an all-star speaker lineup of 14 leading marketing experts representing more than $2.4 billion in annual revenue...including 3 who represent dealerships claiming Farm Equipment's Dealership of the Year honors!
WEDNESDAY, JULY 25
7:30 — 8:30 a.m.
Networking Breakfast (Included)
Fill your plate, grab a cup of coffee and meet someone new during this buffet-style breakfast.
8:30 — 9:30 a.m.
General Session: Digital Marketing – Strategically Influencing Your Customers and Prospects
Described as “a digital innovator and opportunist,” Tim Whitley has been passionate about innovating the world of technology since his childhood years growing up on a farm in Rule, Texas. For the past decade, Whitley has presented on digital marketing throughout North America. Highly respected in the broadcasting, automotive and agriculture/equipment sectors, he is known to inspire dealers to want to help invent the future of technology and how to look at every challenge as an opportunity or turn a “no” into a “what if.”
Tim Whitley
President & CEO, Team SI
9:45 — 10:45 a.m.
Roundtable Discussions (2nd Set)
11:00 — 11:15 a.m.
Roundtable 2-Minute Recap
Our roundtable moderators hit the stage to share a recap of the shared insights, questions and peer interactions traded during the roundtable discussions.
11:15 a.m. — 12:15 p.m.
General Session: Technology Tools that Simplify Marketing Automation
3 Things You Will Learn from this Session
Scott McCrea
President, ETech Innovation Group
Nadine Swee
Specialist, Titan Machinery
12:15 — 1:00 p.m.
Networking Lunch (Included)
An opportunity for you to refuel for the homestretch and digest the discussions and presentations you’ve heard so far and compare notes at your table.
1:15 — 2:15 p.m.
Dealer-to-Panel Panel: Taking Your Marketing into Your Own Hands
A hefty budget is not compulsory to good marketing. In this expert panel, dealers share how they’ve improved their results for a fraction of the price of their manufacturer-required marketing programs cost. From managing their Google Adwords to using Facebook ads, they show how to target the right audience for their business, while eliminating dead-end leads.
3 Things You Will Learn from this Session
Doug Vahrenberg
Owner, Vahrenburg Implement
Ben Garton
Marketing Officer, Garton Tractor, Modesto, Calif.
Lee Parish
Owner, Parish Tractor
2:15— 3:15 p.m.
General Session: Video Marketing – What Work's & What Doesn't
3 Things You Will Learn from this Session
Mike Wiles
Consultant, Ask Tractor Mike
3:15 p.m.
Summary & Next Steps for Your Dealership
3:30 p.m.
Adjourn
July 26-27
Extend Your Learning at the 2018 National Strip-Tillage Conference
Continue your educational investment and join us at the 5th Annual National Strip-Tillage Conference for 2 days of diverse learning and networking opportunities with the most innovative farmers.
Dealership Minds Summit attendees are eligible for a special rate of only $220 — an $49 savings off the full National Strip-Tillage Conference rate. Call 262-432-0388 to register or follow the instructions that will be emailed to you after you complete your Summit registration.
6 Reasons Your Dealership Needs To Attend The National Strip-Tillage Conference:
Questions about the Dealership Minds Summit?
For general conference inquiries contact Farm Equipment
by phone at (866) 839-8455 or (262) 432-0388;
by fax at (262) 786-5564;
or by email at info@farm-equipment.com
To learn about sponsorship opportunities contact Michael Ellis
at (262) 777-2432 or mellis@lessitermedia.com
To learn about group attendance discounts contact Dallas Ziebell
at (262) 777-2412 or dziebell@lessitermedia.com
Mail to
P.O. Box 624
Brookfield, WI 53008-0624