Vahrenberg is a third generation single- store dealer-principal who had to buy in with a creative approach to marketing. “You’ve got to work outside the box and be efficient just like the customers you are selling too,” he says. Starting in the Parts Department, he transitioned into Sales and today he manages the day-today operations, sales and marketing for the dealership. Spending as little as $50 a month, Vahrenberg has been able to land jaw-dropping results and is reaching new customers via social media that would not otherwise know of the AGCO dealership. Located 50 miles from the center of Kansas City, Mo., the store found $ 3 million of new growth in the compact/utility business, but still remain dedicated to the livestock and row-crop farmers base.