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Lessiter

A New-Era Hybrid Position?

By Mike Lessiter posted on May 29, 2018
Look at the traditional sales positions in your company. What if the job could be redefined so that the sale was an outcome of activity — and not the job itself?
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Kim Schmidt
From the Desk of Kim Schmidt

Farm Equipment Price Increases Take Hold

By Kim Schmidt posted on May 21, 2018
When the U.S. announced tariffs on imported steel, there was a lot of speculation — and maybe even fear — about what it would mean for farm equipment prices. Now that the dust has settled a bit, we’re starting to get some answers.
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Kelsey Keegan

10 Steps to Building Your Dealership's Marketing Strategy

By Kelsey Keegan posted on May 18, 2018 | Posted in Dealership Marketing
Now more than ever, it’s become imperative that dealerships have a strategic digital marketing plan in place. What used to be a walk-in and immediate face-time with a potential client to get to know your business and products has quickly changed to online research and clicking through your “virtual dealership” to get a sense of whether a customer wants to do business with you.
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Charlie Glass March 2018 photo

April 2018 Tractor & Combine Analysis

By Charlie Glass posted on May 12, 2018 | Posted in Data & Forecasts
China’s need for agricultural imports remains significant since they are faced with providing food for nearly one-third of the world’s population. The past decade has produced a growing middle class in China that has demonstrated an increased demand for not only basic foods, but also for high quality products that are only available from other parts of the world.
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Farm Equipment Videos

AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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