Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

ARTICLES

2016 AE50 Awards Recognize Innovations in Farm Machinery

To be eligible for the award, each development — which could be a component, machine, structure, system, end product or procedure — must embody the application of new technology or the innovative application of an older technology. The technology must be new to the whole industry, not just to an individual company. In addition, for the 2016 awards the development must have been first made available for purchase or ordering during the 2015 calendar year.
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Chris schott
Dealership Minds

Coordinating Orders to Operate as 1 Unit

In over 30 years of working in the parts department at Kern Machinery, Chris Schott has seen a lot of changes. When he first started, a 24-hour turnaround on getting a part was amazing. “That’s not good enough any more. There are thousands and thousands of dollars on the line, so 24 hours is too long,” he says. “That creates the need for more inventory because customers want solutions and they want to be rolling now. If they have a piece of equipment down, they may have 3 pieces that operate behind it that can’t operate because the other one’s down. Well that adds up to big money fast. Downtime is a big thing for our customers and they’re under a lot more pressure.”
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Richard Knott_388_Dealership Minds_KS_1015
Dealership Minds

Facing Parts Challenges Head On

Richard Knott is a parts department lifer. The parts manager started his career off working for another John Deere dealership north of Kern Machinery’s stores. After a 3.5-year stint in the parts department at that dealership, Knott came to Kern Machinery and 31 years later is still keeping the parts department on goal at the Buttonwillow location.
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Joe Alvardo_614_Dealership Minds_KS_1015
Dealership Minds

Helping ‘Frontline’ Employees Keep Customers Satisfied

Joe Alvarado leads by example and doesn’t take any of the opportunities he’s been afforded for granted, something he attributes to his time in the Marine Corps. When Alvarado returned to civilian life, he started working for a farm equipment and auto parts company in Tipton, Calif. It was a small, family-owned operation, but it was there that he fell in love with agriculture — more specifically the people of agriculture.
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Santiago Alcantar_337_Dealership Minds_KS_1015.jpg
Dealership Minds

Building a Customer-Focused Team

Santiago Alcantar wasn’t an expert on agriculture equipment when he joined Kern Machinery in 2013, but he was an expert when it came to customer service and retailing. Before joining the dealership as the parts manager for the Bakersfield and Lancaster stores, Alcantar worked as a manager for AT&T and Sears.
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Dealership Minds 2016: Kern Machinery

Parts Department Management: Building Trust

Joe Alvarado, parts manager for the Delano, Calif., location of Kern Machinery, talks about the importance of building trust with employees. Through his leadership, Alvarado works to show his parts department employees how they play a role in the larger ag industry. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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