Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

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Are Online Sales Coming of Age?

Four large farm equipment dealers shared the current state of their online sales & e-Commerce initiatives with Farm Equipment during an online focus group coordinated by MacKay & Company.
Four large farm equipment dealers shared the current state of their online sales & e-Commerce initiatives with Farm Equipment during an online focus group coordinated by MacKay & Company.
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Dealer Association Profile: Who is Kim Rominger?

Farm Equipment digs deep into high school files for the scoop on the new President/CEO of the North American Dealers Association (NAEDA)

Last Friday’s On the Record” broadcast from Ag Equipment Intelligence (AEI) featured an interview with Kim Rominger, president/CEO of the “new” North American Dealers Assn. (NAEDA) formed on July 1. A view of Rominger’s office prompted a late-night memory of a conversation and personal trivia Rominger shared with me 15 years or so ago (and perhaps now wishes he hadn’t).


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Lack of Titling Opens Door to Business Fraud

Former dealer Lee Prunty paid a high price due to a fraudulent situation that he says could’ve been avoided entirely and could ‘still bite someone else again.’ Matthew Larsgaard, dealer association exec, adds his thoughts on lack of titling in farm machinery business.
“Your story should really be about how the sale of any motorized piece of farm equipment should have to have a title,” Lee Prunty told Farm Equipment in an October 2021 phone interview as Farm Equipment revisited the Walterman Implement mess 10 years after its in-depth coverage of how CNH and Titan Machinery unwound the infamous combine roll, bankruptcy and fraud mess left in Dike, Iowa.
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‘A Casualty’ of the Fed’s Prosecution of Leon Walterman

15 years after the unraveling of Walterman Implement, Farm Equipment interviews former Illinois dealer Lee Prunty who was sentenced as part of the landmark suit.
In late 2021, 10 years after its in-depth coverage of the 2005 unraveling of Walterman Implement’s (WI) infamous combine roll, bankruptcy and fraud mess left in Dike, Iowa, Farm Equipment reached out to dealers close to the WI situation in the early 2000s. More than one indicated they didn’t know whether what Lee Prunty, president/CEO of Walker-Schork International (WSI) initially got caught up in with Leon Walterman and WI was illegal — or ignorant.
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