Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

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Inaugural Farm Equipment Hall of Fame Class of 2024: Paul Wallem, Wallem International & Central Sands International

Wallem International, Belvidere, Ill, & Central Sands International, Plainfield, Wis. Operated from 1970-1987 Primary Lines: International Harvester, Zimmatic, Steiger, Butler Locations: 2
Paul Wallem is a unique selection in Farm Equipment’s Hall of Fame for several reasons. He’s the oldest living dealer selected at age 89, has been out of the dealer business for nearly 40 years and well, his business didn't survive the disastrous 1980s.
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Inaugural Farm Equipment Hall of Fame Class of 2024: Orhan Yirmibesh, 1914-1999

Badger Farm Store, Clinton & Avalon, Wis. Primary Lines: Oliver, White, New Idea, Massey Ferguson Locations: 2
According to Clinton historian Tom Larsen, Orhan Yirmibesh was an Istanbul native who attended an all-male Turkish boarding school since age 8 and graduated from American Robert College. In 1936, he arrived at the Univ. of Wisconsin-Madison to pursue a graduate degree in economics.
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To The Point

The Escape to Find Your Team’s Effectiveness

Accepting a mission of ‘breaking in and breaking out’ provides observable lessons on the effectiveness of your team
Last summer, after a few years’ absence, I rejoined my weekly men’s group at church, getting back with a few friends I’d started with 10 years earlier. Like me, guys come in and out as life changes around them, while new faces appear, some of whom I’m still getting to know.
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A Dealer’s Role in NFL History

A trip to the National Football Hall of Fame reinforces how auto dealers learned retail & service best practices from their implement dealer counterparts

A trip to the National Football Hall of Fame reinforced how the auto world learned how to retail and service customers from its implement dealer counterparts


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