Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

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To The Point

Just Another Sad Major-Line Tale?

This dealer went ‘all-in,’ swallowing hard as he agreed to take the units
At this point, my hope is that a Harvard Case Study will soon examine the mistakes of the 2020s and that those lessons will be taught in business, history, political science and economic curricula alike.
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[Video] Detailing the 360 RAIN Autonomous Irrigation System

Gregg Sauder, founder of 360Yield Center shares details on their 360 autonomous irrigation unit, straight from the assembly line. The 360 Rain unit is capable of handling a 60-foot to 80-foot boom with the goal of irrigating any crop regardless of field shape. The unit makes use of a heavy reel to transport and manage the hose as they maneuver through the field delivering half an inch of water to the plant on a weekly basis.
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To the Point

Dealers for the Ages

Anniversaries have a way of nudging us to reflect. A natural byproduct of chronicling Farm Equipment’s 55th year was the examination of courageous dealers who bet on themselves and their team’s ability to serve the North American farmer.
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2024 Inaugural Dealer Hall of Famers

The first-ever class of inductees left a legacy of excellence for today’s — & tomorrow’s — industry leaders
Last year, we announced a new recognition program to chronicle North America’s finest dealer professionals. With each passing year, more leaders leave us, and the Farm Equipment team agreed it was time to document the stories of our industry’s “greats”
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Inaugural Farm Equipment Hall of Fame Class of 2024: Ronald D. Offutt, RDO Equipment

RDO Equipment, Fargo N.D. Primary Lines: John Deere, Vermeer, TopCon, Wirtgen, Ariens, Stihl Locations: 86
If there’s such a thing as a reluctant Hall of Famer, Ron Offutt might be it. In the time we’ve known him, he appears more comfortable behind the scenes, elevating and promoting the achievements of his staff when it comes to taking a bow.
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