Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

Lessiter
To the Point

Which Side of Change Will You Be On?

Welcome to the 2016 SOURCEBOOK. We’d be remiss here if we didn’t acknowledge the year-round effort of Directory Manager Donna Schwierske in compiling this year’s annual SOURCEBOOK for you, with even more companies, products and brand listings than last year. Despite this year’s challenges, the participation shows the keen interest of a supply base still focused on connecting with you, the foot soldiers of our industry’s innovations.
Read More

Monitoring Service Productivity: Non-Applied Tech Time Is ‘Thrown-Out’ Inventory

In his general session presentation at the 2015 Dealership Minds Summit in Cincinnati in January, Birkey’s Farm Store President/CEO Mike Hedge also covered service productivity issues and the high cost of unapplied labor most farm equipment dealerships experience. And he encouraged dealers to start looking at service techs through a lens of inventory units.
Read More
The Next Generation

Workshop: CapEx Drives Dealership Values

Covering an array of succession planning themes in their opening workshop, consultants Owen and Mast advocated capital reinvestment for immediate, and long-term, results.
Tom Owen and Nick Mast opened the Dealership Minds Summit with a 90-minute workshop on “Strategies for Capital Access & Transitional Wealth Management in Equipment Dealerships.”
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings