Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

Mike L's headshot for social media
To the Point

Are We Commoditizing Ourselves?

“They’ll know more about the products than I can anyway,” he said. Yet without opportunity to contribute to decisions, it also increases the likelihood that your transaction will become “commoditized.”
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Lessiter
To the Point

Your 2020 Dealer of the Year ...

It was 15 years ago this summer that Farm Equipment’s Dealership of the Year (DOY) edition made its debut. Revisiting the collection of articles on these Alumni Group Members over this period provides an interesting timestamping of growth in the size of leading dealer operations.
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Mike Lessiter for Social Media
To the Point

What 2020 Has to Teach ...

The only thing that sounds as crazy as offering someone a congratulations in advance of persevering through an ongoing economic crisis is the idea of accepting it. But if you don’t (or attempt to avoid it altogether), you’ll miss what a hardship promises to teach — as well as tomorrow’s reward for having endured it.
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Dealer Day in the Life Series

Today's Recap: Ty Rankin, GM at Lone Star Ag, Friona and Dalhart, Texas

Ty Rankin is the GM at Lone Star Ag (previously known as Parmer County Implement), a 2-store operation carrying Kubota, Claas, MacDon, JCB and Oxbo. Lone Star Ag is specialized in its product offering and doesn’t deal with planters and sprayers like dealers in other parts of the country. Its business is very much harvest related. “All of our equipment, with the exception of Kubota, focuses on silage.”
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