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Stop Making Comp Offers Like a Car Buying Negotiation

One of the most impactful things you can do to improve the candidate experience is to change the way you talk about pay and your approach to making offers. The conversations you have with candidates about pay and the offer you lead with are key drivers in their ultimate decision. How are you talking about comp with candidates today?
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Jeff Bowman

‘Buccaneer Marketing’ No Longer Cuts It

Titan Machinery’s top marketing executive sets the table for much-higher level discussion on the role that marketing should play in dealerships, including owning all customer growth.
Titan Machinery’s top marketing executive sets table for much-higher level discussion on the role that marketing should play in dealerships, including owning all customer growth.
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Google AdWords, Website Design & Other Marketing Outsourcing Decisions Facing Dealerships

Dealership marketing managers encourage others to leverage their marketing strengths by outsourcing their weaker areas.
The “jack-of-all-trades” approach to operating a dealership is inevitable for most smaller-scale or single store entities, which puts more pressure on deciding what to outsource when the budget exists to do so.
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Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers

Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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Leveraging Customer Engagement to Boost Your Social Media Profile

Collaborating and coordinating with farmers on incentive-based contests can be valuable brand-building efforts, requiring minor investments of staff time.
While having a social media “point person” is a luxury for many farm equipment dealers, there are alternatives to investing endless hours in populating online feeds with newsworthy items that call attention to your products and services.
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Hutson Field Day

Hutson Successfully Plans & Executes First Field Day

The day of the big event was Aug. 15 and with only a 35% chance of rain and a high of 89 degrees Fahrenheit, the stage was set. An estimated 225 farmers were in attendance from all over. Hutson covers 58 counties in its fully contiguous AOR, encompassing southern Indiana, western Kentucky, southern Illinois and parts of Tennessee. A bus hauled nearly 40 farmers from the northern locations. The event kicked off right on time at 3:00 p.m. and groups rotated via hayride pulled by, you guessed it, John Deere tractors.
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