Industry News

The Business of Selling

Dealers' Sales Philosophy

Last month we emphasized that the pace of change in technology and business processes requires continuous upgrading of employee skills to remain competitive. This month, we expand on the topic of training and focus on how best to drive the effectiveness of your training process to maximize return on your investment (ROI).
Read More
Dealership Minds

Precision Equipment

When discussions started about Elder Implement being the subject of Farm Equipment’s 2012 “Dealership Minds” project, the dealer group was comprised of five John Deere locations scattered throughout eastern Iowa. It was a solid choice as a dynamic business with a story to tell about transforming itself into a major force among equipment dealerships in the Midwest.
Read More
Dealership Minds

A Passion for Toys Brings Sales

While point-of-purchase items such as toys, tools and grease is part of Curt Moeller's department, he's given toy aisle responsibility to Betty Jo Kennedy, an employee at the Houghton location.
Read More
Dealership Minds

Advice for the Merger Marriage

The first piece of advice for other CFOs when it comes to mergers, jokes Precision Equipment CFO and Vice President of Finance & Administration Dave Dahms, is don't miss the meeting where the assignment of "merger-integration manager" is doled out.
Read More
Dealership Minds

Good Days, Bad Days

Precision Equipment CFO and Vice President of Finance & Administration Dave Dahms admits that while finances are critical to any enterprise, he can put it all into perspective. Here's his take on a good day and bad day.
Read More
Dealership Minds

Customer Trust: What It's All About

Defining success for a farm equipment dealership boils down to building customer trust and satisfaction, says Matt Poeltler. The vice president of marketing at Precision Equipment says developing these two key areas is essential in building effective value-added packages for customers, prospects and employees.
Read More

Top Articles

Current Issue

Cover-digital_FE_1024.jpg

Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings